Pronto restaurant, located on Nachmani street in Tel Aviv was established, about 15 years ago by Rafi Adar, a film maker who lived in Italy for many years.Rafi decided to build an Italian island in the middle of Tel Aviv - an authentic Italian restaurant modelled after the most famous restaurants in Italy. Rafi Adar, graduate of film school in Rome, returned to Israel in the 70 ' and became involved in the Israeli film and music industry of those days. and participated in writing,producing and directing some of the most popular movies of that era. During all those creative years, Rafi has always dreamt of opening an Italian restaurant, and finally,in 1988, he made his dream come true. Throughout the years of its existance, Pronto has turned into a firm establishment in the restaurant business and has become a home for all those who love Italian culture .
In 1997 Pronto won the prestigious restaurant award "Ristorante Italiano",given to a few superb Italian restaurants from all around the world. On June 4th, 1997, this prize was handed to Rafi Adar by the Italian president, Mr. Oscar Luigi Scalfaro, in a forma l ceremony at the presidencial palace in Rome. A year later Rafi Adar was granted with the title "Cavaliere della Republica Italiana" for his contribution in promoting italian culture outside of Italy